**Lesson Plan: Role of Facilitator in Marketing**
**Class:** Senior Secondary 2
**Subject:** Marketing
**Lesson Duration:** 60 minutes
**Topic:** Role of Facilitator in Marketing
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### Objectives:
By the end of this lesson, students will be able to:
1. Understand the definition and importance of a facilitator in marketing.
2. Identify the different roles a facilitator plays in marketing.
3. Analyze examples of effective facilitation in real-world marketing scenarios.
### Materials Needed:
- Whiteboard and markers
- Projector and laptop
- Handouts with case studies
- Sticky notes and flip charts
- PowerPoint presentation on the role of facilitator in marketing
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### Lesson Flow:
**1. Introduction (10 minutes)**
- **Greeting & Attendance:** Conduct a quick roll call and greet the students.
- **Warm-up Activity:** Ask students to brainstorm on what they think a facilitator does in a marketing context. Write their ideas on the whiteboard.
**2. Presentation (15 minutes)**
- **Definition:** Explain the term 'facilitator' and specifically what it means in the marketing field using the PowerPoint presentation.
- **Importance:** Discuss the importance of facilitators in managing marketing processes, campaigns, and team dynamics.
- **Roles:**
- **Coordinator:** Organizes and oversees marketing activities and resources.
- **Mediator:** Resolves conflicts within the marketing team and external stakeholders.
- **Motivator:** Encourages and inspires the team to achieve marketing goals.
- **Trainer:** Provides necessary training and skills enhancement for marketing personnel.
- **Communicator:** Acts as a bridge between different departments, clients, and the marketing team.
**3. Case Study Analysis (15 minutes)**
- Divide students into small groups and provide them with different case studies of marketing campaigns.
- Each group will identify how facilitators played a role in the success or failure of these campaigns.
- Groups will present their findings to the class.
**4. Group Activity (10 minutes)**
- Hand out sticky notes and ask each student to write down one key attribute or skill they believe is essential for a marketing facilitator.
- Students will place their sticky notes on a flip chart. Discuss the collected attributes/skills and emphasize the most recurring ones.
**5. Q&A and Discussion (5 minutes)**
- Open the floor for any questions or comments students might have.
- Encourage a discussion about any personal experiences or examples students might have regarding the role of a facilitator in school projects or extra-curricular activities.
**6. Summary and Wrap-up (5 minutes)**
- Recap the key points discussed in the lesson.
- Provide students with a handout summarizing the roles and importance of facilitators in marketing.
- Assign homework (e.g., research and write a one-page report on a well-known marketing campaign and the role of the facilitator in it).
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### Assessment:
- Participation in class activities and discussions.
- Quality and clarity of group presentations.
- Completion and quality of the assigned homework report.
### Additional Notes:
- Ensure to engage all students and encourage even the quiet ones to share their thoughts and ideas.
- Adjust timing if necessary to accommodate the pace of student understanding and engagement.
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This lesson plan aims to offer a comprehensive understanding of the facilitator's role in marketing while engaging students through interactive discussions and activities.